How will your website attract Google and other search engines? Good design and content are a great start. But search engine marketing (SEM) services from a professional search engine marketing company take things to another level. In fact, they’re one of the best investments you can make in your site.
Because we’ve got the skills of a search engine marketing agency as well as a website business, we can enhance your site with our cost-effective paid and organic search plans. There’s one to suit your business and marketing budget…
Search engine marketing services – paid search
Paid search is perfect when you need website traffic fast – even within hours of campaign activation. In the UK, this usually means Google Adwords. Done correctly, Google Adwords management is specialised work that you may not have time or resources to do yourself. That’s where you benefit from our experience with this powerful tool.
We do the hard work
It’s easy. Your experienced Google account manager takes the hard work out of paid search management. They ensure that every pound you invest in clicks is well targeted, whilst minimising overall spend by ensuring maximised keyword ‘quality scores’.
They also monitor your account at all times (no robots here), changing bids and ad text to improve conversion rates. You keep control with our easy-to-understand Google Analytics data and conversion goal setting services.
» Contact us today with your requirements.
Search engine marketing services – Organic Search
Organic search differs from paid search in that rankings are not purchased, but ‘won’. Search engines rank sites highest when, based on several factors, they best match search queries. The better the engine rates your site, the higher it climbs the listings. It sounds simple, but in practice, it’s another of the essential-but-time-consuming search engine optimisation services that we'll help you with…
Selecting the best key phrases
To achieve good ranking you must know which key-phrases web searchers use. Once identified through research, we’ll help you select the best – based on factors such as available search volumes and the amount of competition.
With the research done, we’ll optimise your website to make sure it tells the right story to the search engines in the right way. Most importantly, your site must engage human visitors too – it’s pointless bringing them in if they leave immediately!
The importance of inbound links
Next, we’ll build links to your site – they’re important because, as ‘votes’ for your site’s relevance, they’re given lots of weight by search engines such as Google and Bing. At this stage, we also investigate your competition to find out where their links are from. This helps us improve on their linking model to give you a competitive edge.
Taking social media into account
Last, but not least, all our organic search engine marketing services take social media such as Facebook and Twitter into account. This helps boost your organic rankings because search engines take into account the number of mentions of a domain or brand when deciding which page to rank for any term.
During your organic search engine optimisation, we’ll update you regularly on the work done, the number of links to your site and the rankings achieved. As well as basic Google Analytics data, we also offer deeper research into what this tells us about your site’s workings.
» Contact us today with your requirements.
Social Media Optimisation
Have you noticed how Facebook and Twitter reach into most people’s lives? For organisations like yours, they offer another powerful route to reach customers.
The perfect partner to our other search engine marketing services
Because the route isn’t direct, effective use of social media marketing services uses a different approach to building relationships that eventually lead to sales. This area is a perfect partner to Organic Search engine Marketing services. Why? Because the ‘signal’ generated through online posts and ‘Likes’ is increasingly important to search engines as they determine rankings.
That’s why, as a progressive search engine optimisation company, we offer a range of plans covering Twitter and Facebook, each one specially tailored to your needs and available internal resources.
Your next step
Will paid search, organic search, social media optimisation or all three be be the key to your website’s success? To learn which search engine marketing services are right for your business, please contact us.
» Contact us today with your requirements.
Search Engines Submissions
Regular monthly submissions to the major search engines with major results for your site!
We will submit your website to the major search engines on a monthly basis. Experience has shown us that this action alone has a dramatic effect on the number of visitors your website will receive.
We provide this service at a fixed price each month (or a one-off submission, if you prefer), saving you the hassle of dealing with the search engines yourself. You can also be sure that submission has been done each month, saving you time and freeing you to get on with running your business.
The submission process effectively prompts the search engine to re-index the site which keeps the searchable content relevant and up-to-date. It's not rocket-science, it's just labour intensive. Some of our customers do this themselves each month, but the rest have better things to be doing ...
» Contact us today with your requirements.
Isn't it time you joined the many businesses who entrust Evergreen with their marketing website, e-commerce website, online database, programming and online content management needs?
Contact us today with your requirements. Telephone 01454 269 087 right now.