Independent retailers need quality wines which give the customer a good deal whilst returning a good profit. Importers are left with surplus parcels when lines are discontinued, vintages change, orders are cancelled etc. It is in the interests of the supplier to move this stock through at reduced prices.
winebinends.com provides the marketplace for buyers and sellers by collating binends from numerous wine merchants into one list which can be easily accessed and searched. The wines are independently tasted and objective tasting notes are given.