- Your customer data is all over the place on spreadsheets, word documents, even post it notes.
- Your data entry is painful and important information is missed.
- You have many points of contact, for example social media, phone, email, live chat.
- Your customer complaints are on the rise.
- Your sales team does not work as one, as let’s face it, everyone will work to their own process given the choice.
- Your reporting process is time-consuming and prone to mistakes.
- Your leads are not turning into customers.
Did you answer "yes" to any of them? It sounds like you need a better system, a CRM or Customer Relationship Management system.
Without decent CRM software, it's difficult to focus on the customer, tough to keep track of your contacts and customer data, and impossible to keep on top of potential leads and sales.