Do you know your web apps from your progressive web apps?

29th May 2024 :: Author: Andrew Cope, Managing Director, Evergreen

You don't need me to tell you that businesses must stay ahead of the curve by leveraging the right technologies to engage customers, streamline operations, and maintain a competitive edge.

Among the myriad of technological options available, web apps and progressive web apps (PWAs) stand out as essential tools for modern businesses. Understanding the differences between these two types of applications and their respective advantages is crucial for crafting an effective digital strategy.

What Are Web Apps?

Web apps are applications that users typically download from app stores such as Google Play or the Apple App Store. These apps require installation on a device and often need regular updates to maintain functionality and security. One of the primary challenges associated with web apps is that they necessitate separate code bases for Android and iOS platforms, leading to increased development and maintenance costs.

For businesses, this means allocating more resources to ensure that their app performs seamlessly across different operating systems. Regular updates are also necessary to keep the app functional and secure, further adding to the overall expenditure.

What Are Progressive Web Apps (PWAs)?

Progressive web apps (PWAs) represent a more contemporary approach to application development. Unlike traditional web apps, PWAs operate directly from a browser, providing a user experience similar to that of native apps without the need for downloads or installations from an app store. PWAs utilize the same underlying technologies across all devices, resulting in a more streamlined and cost-effective development process.

A standout feature of PWAs is their ability to function offline. They can cache data, allowing users to access the app even without an internet connection. This capability is particularly advantageous for users who may not always have reliable internet access but still need to use the app.

Why Does This Matter for Businesses?

The decision between developing a web app or a PWA can significantly impact a business’s digital strategy. Several key factors should be considered when making this choice, including cost-effectiveness, user experience, accessibility, and the speed of development and updates.

1. Cost-Effectiveness: PWAs are generally more cost-effective to develop and maintain because they use a single code base for all platforms. This reduces the need for extensive resources to manage multiple versions of the same app, resulting in lower overall costs.
2. User Experience: PWAs offer a seamless user experience similar to native apps, with additional benefits such as offline functionality and the elimination of the need for downloads or updates. This can lead to higher user engagement and satisfaction, as users can access the app quickly and easily.
3. Accessibility: Since PWAs run in browsers, they are accessible on any device with a web browser, making them more inclusive and easier to use for a broader audience. This can be especially beneficial for businesses aiming to reach a diverse user base.
4. Faster Development and Updates: PWAs can be updated quickly and efficiently without requiring users to download new versions. This ensures that all users have access to the latest features and security updates instantly, enhancing the overall user experience and maintaining security standards.

Practical Applications for Businesses

Different businesses can leverage the unique features of web apps and PWAs to their advantage. Here are a few examples of how these technologies can be applied effectively:

HR Departments

For internal operations, such as those managed by a company's HR department, a traditional web app can be highly effective. By making all essential HR documents accessible through a web app, employees can easily fill out forms and store them on their mobile devices until they are completed. This can streamline operations, reduce paperwork, and improve efficiency within the department.

However, if the HR department wants to ensure that employees can access these documents offline, a PWA might be a better choice. With offline capabilities, staff can complete forms even when they are not connected to the internet, and the app will sync the data once the connection is restored. This can be particularly useful in situations where internet access is unreliable or intermittent.

Retail Businesses

For retail businesses, PWAs offer significant advantages. They allow customers to browse products, make purchases, and receive notifications directly from their browser without the need to download or update an app. This convenience can enhance the shopping experience and foster stronger brand-consumer relationships.

Moreover, PWAs can send push notifications just like native apps, keeping customers informed about new arrivals, sales, and other promotions. This capability helps maintain engagement and encourages repeat visits to the store. Additionally, the offline functionality of PWAs ensures that customers can continue to browse and interact with the app even without an internet connection, further enhancing their shopping experience.

Conclusion

Understanding the differences between web apps and progressive web apps is crucial for businesses looking to implement an effective digital strategy. While web apps might be suitable for certain internal operations, PWAs offer a cost-effective, user-friendly, and versatile solution for both internal and external use cases.

By leveraging the strengths of each type of app, businesses can improve their operations, enhance customer engagement, and stay ahead in a competitive digital landscape. If you’re still uncertain about which option is best for your business, consider reaching out to a digital strategy consultant who can provide tailored advice based on your specific needs and goals.

Clear as mud? If you have more questions or need further clarification, don't hesitate to get in touch for more information!